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How will 106.7 sale impact Atlanta Braves radio broadcasts?

Cumulus’ surprise introduced sale of 106.7/WYAY-FM to Christian outfit Education Media Basis yesterday leaves the company’s deal with the Atlanta Braves up in the air.

680/93.7 The Supporter has a major deal to air Atlanta Braves broadcasts and that remains in place, in accordance to David Dickey, who operates that station as aspect of Dickey Broadcasting. Atlanta-primarily based Cumulus Media has a separate deal to also air the video games on Discuss 106.7, which is a 77,000-watt sign, substantially more robust than 93.7 on the FM aspect. 

Cumulus could transfer Braves video games again to Rock 100.5, the likeliest substitute candidate. But 100.5 is not as strong a sign as 106.7. 

An Atlanta Braves spokeswoman and Cumulus Media Atlanta market place manager Sean Shannon explained a revised deal will be forthcoming in the new several months.

Discuss 106.7 will exist for the time being however for how prolonged is unclear. That also means whether the station  will air any Braves video games at all this spring is not known.

The radio sale will get about 3 months to close as the two functions await the Federal Communications Fee to crystal clear it. There is no predicted regulatory hurdles. 

“I’m upset, I’m indignant, I’m freaked out,” afternoon host Kim “The Kimmer” Peterson explained on air Thursday. “But I have very little towards Cumulus… We feel poor for what’s took place. Company is organization.”

He explained Cumulus management is treating the team professionally. 

The Kimmer, who explained he didn’t get substantially rest past night, explained he desires to keep his horse Jack the Superior Boy so he has his Harley’s up for sale to crank out some additional funds. 

He has been on Atlanta radio for substantially of the past 45 years and hopes to adhere about but is not certain if that will arrive to pass. Discuss 106.7 gave the Kimmer a career resurrection 5 years ago just after he was off air for numerous years. 

Shannon Burke, who airs from 9 to midday and came to the station in 2016, this early morning explained he appreciates being capable to even speak about it to his supporters. As he observed, when DJs and speak present hosts drop their career, they seldom get to say just about anything on air. 

About the Creator

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Rodney Ho

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Rodney Ho

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Rodney Ho covers radio and tv for the Atlanta Journal-Constitution.

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