The Atlanta Braves have filed federal copyright infringement suit against a Marietta-based taxi service calling itself Braves Taxi.
The suit filed Nov. 1 claims that the taxi service is using “identical and confusingly similar iterations of the Atlanta Braves’ trademarks” on its vehicles.
“(Braves Taxi is) intentionally freeriding on the success and popularity of the Atlanta Braves by brazenly copying the Atlanta Braves’ trademarks … in an effort to dupe unwitting fans or other Atlantans into believing (the) taxi company is owned by, associated or affiliated with or sponsored or endorsed by the Atlanta Braves,” the lawsuit states.
Photos included with the suit show taxis emblazoned with the name “Braves Taxi” in a font similar to the one used by the ballclub as well as a tomahawk.
The Braves are represented in the case by lawyers from Atlanta-based Kilpatrick Townsend & Stockton. Phone calls and emails to the three attorneys listed on the suit were not returned by press time Friday.
Braves Taxi is owned and operated by Hector Tirado and based on Cavender Way, a residential street off Barrett Parkway behind Mountasia, according to the suit.
Calls made to Braves Taxi were not answered on Friday.
The Atlanta Braves organization is asking the court to stop the taxi company from using any of the ballclub’s trademarked logos, colors or fonts that would confuse customers. The Braves also want the court to force the taxi company to give up “any and all profits” derived from using the logos and to pay the Braves’ attorneys fees and an unspecified amount in punitive damages.
The suit also asks the court to force the taxi company to give the BravesTaxi.com domain to the ballclub.